www.axis-creative.com - 1713 B LARCHWOOD DRIVE, TROY, MICHIGAN 48083 - PHONE: 248.743.0501 - FAX: 248.743.0506
Profile: While most "Big Agency" folks are standing around texting and drinking their mocha-half-caf-latte, discussing meetings that will go on for hours and yield little more than more meetings, we are actually working! That's right, we went there! At Axis Creative we work. We work hard and we work relentlessly to deliver real value to our clients. We listen, we get to the point, and we communicate clearly while acting on client directives. We do the work here. We write it, we design it, we shoot it and even do the web programming. This is what we do at Axis Creative, we work and we've been doing it since 1999. We even have an occasional meeting or two just to keep up that whole "Agency" thing. A Strategic/Creative Balance: "Marketing is the single largest waste of time in all of human activities". Some smart person said that once, and they were probably right! Marketing is hard. It takes mountains of data and stacks of money to be effective, so you better have a plan. . . a strategy. That's where Axis Creative comes in. We review your objectives, consider demographics, budget, brand identity and a whole bunch of other complex marketing terms. Then we come up with a really creative way of saying it all in a single communication or campaign. Toss in some targeted delivery methods and integrated media plan and were in business! It's Strategic. It's Creative. It's Balanced. And there you have it, a Strategic/Creative Balance. Commercial Photography: Rule number one in commercial photography: The fact that your brother in-law has a "really tricked-out" camera, does not qualify him to shoot your company brochure. Commercial photography is nothing like on TV, it's usually more like watching paint dry. Photography is meticulous, technical work and is best left to those with the experience, equipment and facilities to the job. No offense to any brother-in-laws out there, but we have equipment and facilities to pay for. Interactive: Creating a website can be relatively easy, getting everyone to agree on it's function and content is a different story. The marketing team wants it to be "flashy." The business team requires Ecommerce. The computer-nerds in IT insist on maintaining it. Axis Creative is uniquely suited to work with the various stakeholders within your organization to develop a custom solution that will bring peace and harmony to your company. Perhaps that's a bit of a stretch, but will get your new website launched with all the bells and whistles required to keep everyone happy. Brand Development: Pick a brand, any brand. Coke, McDonalds, Nike? We'd bet a nickel that one of those buggers was in the mix. These powerhouse brands didn't start out that way, but with billions of impressions and dollars, they have been drilled into our tiny brains. We all can't be major-mega-brands, but we can have a brand identity that is memorable, meaningful. At Axis Creative we develop brand identities that stand the test of time. We could go on and on about branding till your head explodes, so let's end by saying there is long list of fancy branding initiatives we can offer. Advertising: Advertising is not fun. It is not wacky like in the movies where Mel Gibson fumbles around in women's panty-hose (though we do wonder about our writing staff). Advertising is serious business and represents significant investment of our clients- time and money. It's our job to develop materials that hit the mark, leave an impression and stimulate interest in a product or service. And now days we work even harder to animate ads and websites which actually is kinda wacky and fun, minus the whole panty-hose thing, unless of course the animator happens to be a women . . . now I'm just babbling!